Google created a huge impact on advertisers and publishers alike with their AdSense programme where advertisers could reach millions of consumers though the strong Google publisher network and at the same time publishers could monetize their inventory and get a good ROI for their inventory.
We got thinking and thought about how telecom was changing India and how SMS was the lowest common denominator within telecom with millions of consumers interacting with each other over SMS. Coupled with the huge increase in VAS services in India there was plenty of action happening on SMS. What if there was a network like Google AdSense but instead of online it harnessed the power of SMS in India.
That's how the idea of SpotOn Media happened - India's first Ad network on SMS. Where SpotOn would aggregate prime as well as remnant inventory across several SMS publishers i.e. Mobile Short Codes, Mobile VAS players, Mobile Networks, Internet Communities with Mobile services, other organizations with mobile services, making its cumulative reach on SMS very wide and offer the same to advertisers . SpotOn would deliver value to both advertisers and publishers through its network making it a win-win for both publishers and advertisers.
Advantages to Advertisers & Agencies
One point access for all planning and coordination across multiple destinations through SpotOn Huge seamless reach for advertisers & agencies Effective campaign planning for advertisers through a single point of contact Better media efficiencies Minimizes the time, effort and cost involved to reach out to several leading Publisher
Advantages to Publishers
Opportunity to optimize and monetize inventory and get better ROI Since SpotOn is a blind network , it protects the publishers primary pricing for its prime inventory and instead focuses on getting good ROI for the publishers remnant inventory
One point access for all planning and coordination across multiple destinations through SpotOn